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General Hydroponics® FloraNova Grow® 7 - 4 - 10 FloraNova® represents a breakthrough in fertilizer technology. FloraNova® gives users both the strength of a dry concentrate and the ease of a liquid. This unique formulation of highly purified minerals and natural additives combines the benefits of both organic and soilless gardening methods. FloraNova® is a one-part formula that is pH stabilized and outstanding for all plant types. Works as a specialized nutrient for rapidly growing plants during the structural and foliar growth phase.